An integrated marketing communication plan uses the same thematic message in different types of promotions the idea behind the message remains consistent whether consumers see a magazine ad or. An integrated marketing communications plan or imc plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, roi analysis and a system for campaign metrics and evaluation. De la salle university master of marketing communications students created an integrated marketing communications plan for pampers philippines as a requirement to complete the subject: introduction to imc. Therefore, using interactive communications seems to fit within the integrated communication plan while also completing the stated objectives banner ads will specifically and strategically be placed in websites aimed towards the target market.
From major corporations to small businesses, jumping on a new trend without consideration for the integrated marketing communications (imc) strategy is a common occurrence. The development of plan on the basis of such objectives and the implementation of marketing communication strategies will enable the black mores limited in fulfilling its objectives for its integrated communication plan. An integrated marketing communication plan brings different parts of a marketing plan together, which can then be used as a guide during the implementation of the plan the plan uses the same thematic messages in different promotions and may leverage its promotional sources to direct consumer to.
Most companies have realized how important it is to have a cohesive marketing communication plan and have adopted an imc or integrated marketing communications plan this plan is a coordination of. Integrated marketing communications powerpoint template is a professional presentation which provides a set of shapes, powerpoint icons and diagrams featuring integrated marketing practices the term integrated marketing communication (imc) is used to reference the application of consistent brand messaging through different traditional and non-traditional marketing channels, applying. Use our marketing plan template to help you develop an integrated marketing plan sections include: executive summary, strategic business objectives, market segmentation, profiling & positioning, marketing communications strategy plans, marketing communications schedule, and budget & results measurement. Other integrated marketing communication plans the aim of this imc plan is to create awareness that red bull flux has a different taste compared to the original 24 we will engage in hype-producing activities during the months without major events.
The integrated marketing communication plan template of coca cola is the perfect example of a well developed marketing communication plan by a soft drink company which points out their fixed targets and dedication ways of achieving them. Integrated marketing communications recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. This course is designed as an introduction to the field of integrated marketing communications (imc), to help you make better marketing communications decisions we will define what integrated marketing communications is. Definition of integrated marketing communications (imc): an approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
40 integrated marketing communication management 29 41 imc objectives 30 the following is an integrated marketing communications plan designed for hola jewelry this plan includes a promotion opportunity analysis, corporate strategies and our imc objectives: evaluating the success of this imc plan are described. When thinking about how to create a successful integrated marketing campaign, pickton and broderick’s 4 cs explained in their book integrated marketing communications can be a handy test they outline the four key concerns that need to be addressed in order to give your campaign a chance of reaching its goals. An imc plan covers all the different ways that a business or organization communicates about itself, its products or its services to the world it integrates marketing, advertising, promotion, public relations and communication (both offline and online) strategies and tactics. The concept of integrated marketing communication (imc) was introduced in the 1980s (schultz and schultz, p 19) and has since changed the way communicators and marketers interact and conduct business. This paper investigates changes in the planning process of integrated marketing communication as a strategic issue in the marketing department the process of imc is important for better.
Plan out how you would like to proceed with the integrated marketing communication plan always adopt a step by step approach do not forget to do your homework carefully before writing an integrated marketing communication plan. The plan is the 2012-2013 ops dragon boat club integrated marketing and communications plan and reflects actual plans executed during the 2011-2012 dragon boat season ops dragon boat club integrated marketing and communications plan business objective introduce people to dragon boating for fun, health and wellness, and to allow members to meet and work with people from various ministries. The readings in this module pulled apart the different pieces of integrated marketing communication to help you understand the role each one plays in creating and executing an effective marketing campaign. 7 ways to create a successful integrated marketing campaign marketing communication consultant, flock and rally, an agency that specializes in integrated marketing communications.